Friday Photo: The Choice of a Communist Generation

It’s not coke, it’s not Pepsi, it’s Cockta, the Yugoslavia homegrown cola beverage that came about at a time when foreign colas were difficult to obtain and they were looking for a viable competitor as well.  I always love trying locally produced food and drinks of the areas I’m traveling to. It is one of the best reasons for travel, to taste the differences around the world  Invented in Slovenia in the 1950s using local ingredients, it was an attempt to make a completely homegrown cola beverage and not simply a copy of other foreign colas.  It has a bit of a medicinal taste to it, which we joked was a way to get all your daily vitamins, but it is what gives it its unique flavor and probably was necessary due to what could be sourced locally and for local tastes as well.  It is actually seeing a bit of resurgence as of late as locals are looking for connections back to their youth when Cockta was one of the few choices they had available.  On a possibly unrelated but interesting note, the Pepsi slogan that I modified for the title was Pepsi’s slogan until 1991, which is also the year when Yugoslavia truly began breaking up with the independence of Slovenia.

Cockta -- Slovenia

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Comments

    • AY says

      Yeah definitely worth trying. I only really ever drink sodas when I’m traveling (or eating out sometimes), but it was fun trying things I don’t have back at home. It was at least different. The name definitely confuses friends back home though!

    • AY says

      Definitely worth trying if you find yourself in the Balkans. I didn’t know it existed but a friend I was traveling with (on an earlier Balkan trip) had tried it and recommended it. I would have probably missed it otherwise. So I made sure this time to try it and photograph it as well.

    • AY says

      I haven’t had thums up in years! My parents are on their way home from visiting india right now, should have asked them to bring back some haha.

    • AY says

      Yes I totally agree, sometimes i can be a bit scary trying things you don’t know what they are, but I’ve learned to be better at getting over those fears these days. Do you have any favorites of things you tried while traveling that you didn’t know about before you had left?

    • AY says

      Yah its pretty good and has a distinctive taste. It is definitely worth trying if you are in the area. Thanks Geoff for stopping by and commenting.

    • AY says

      Ahh I saw your post too! I was just sitting outside earlier in the week drinking a soda at lunch and thinking about food posts. Maybe it’s a spring sort of weather thing perhaps!

    • AY says

      Oh those are among my favorite things to do! I always try to find new things I havent tried before. I tend to try to stay away from things that might kill me, although that happens too . I should really do a post on the different soda or beverages I’ve encountered uniquely around the world.

  1. says

    For me, the cola name was a definite head turner. I thought I read it wrong for a second. I also like the fact that you mentioned it had medicinal value. The only soft drinks I know that can say that are the ginger root beers which you can clearly see has ginger bits in it. At least you can tell yourself, you’re getting some antioxidants.

    I love trying the local drinks too. When I’m traveling to India, I prefer Limca or Maaza (mango drink). It’s refreshing and flavorful.
    Jahnavi @ Indian Khana Made Easy´s last blog post ..A Cheesy and Delicious Mystery Dish

    • AY says

      Ahh yes Limca and Maaza. I’ve had both before! I do like Limca. I think I’ve seen it here in the US before too somewhere at some Indian restaurants, but I could be wrong. I know you can get Maaza though in places. Well I don’t know if the drink actually has medicinal value, but it definitely tasted medicinal!

      • says

        I love that Maaza, Limca and even Thums Up are available in most of the Indian grocery stores around my area. Whenever I crave for that taste, I can drop by the store and pick it up.
        I don’t think they medicinal value but I feel great after drinking them; that’s gotta count for something…esp. on a hot summer day.
        Btw, where did your travel to in India?
        Jahnavi @ Indian Khana Made Easy´s last blog post ..Instant Uttapams (Indian Pancakes)

        • AY says

          I will have to try to pick some up! It’s been so long since I had any of those. I’ve been to Hyderabad (twice) and I’ve been to New Delhi, Agra, Jaipur, and Bombay (when it was still called that) when I was much younger.

    • AY says

      They were keen on me not taking the glass bottle…but i guess maybe i should have tried to get one from a grocery store for a souvenir perhaps!

    • AY says

      Ya the history behind it is really cool, and it makes complete sense. They couldn’t easily get western goods so they had to invent their own substitutes.

    • AY says

      I’m usually like you Mary, I tend to forget to take photos (or I have a really small or bad camera w/ me so the photos come out grainy). But I made an effort for this meal to get a photo for documentation purposes.

  2. says

    I completely agree with you that tasting the differences around the world is one of the greatest parts of travel. I really like that you photographed this drink. Whenever I get back home I always wish that I had taken pictures of the unique food and drinks that I’ve tasted during my travels, but somehow I never remember to do it while I’m there!
    Andi at The Particular Traveler´s last blog post ..My Favorite Airport

    • AY says

      I often times don’t remember to take photos, it took more than 1 attempt to photograph it. Generally I seem to forget because I’m too hungry or thirsty and then think about it as I’m halfway through!

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